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What is Search Engine Optimization?

Search Engine Optimization SEO is a process of activity or a technique to get the higher rank or more visitors on organic search engine results page by using SEO techniques. SEO techniques used to improve the visibility of web pages in different search engines like Google, Yahoo, and Bing etc. Site improvement is the way toward enhancing the visibility of a site on natural search engine results page (SERPs), by using web index neighborly components into a site.

An effective site design improvement crusade will have, as a component of the enhancements, precisely select, pertinent, watchwords which the on-page advancement will be intended to make conspicuous for web crawler calculations. Site design improvement is separated into two essential territories on-page, and off-page advancement. On-page streamlining alludes to site components which include a page, for example, HTML code, content, and pictures. Off-page advancement alludes prevalently to backlinks.

Do you know how the Search engine works?
what is seo - Search Engine Optimization

The search engine has three most important functions is crawling, indexing and ranking or retrieval. The search engine can check whole websites from beginning to end and it’s also called as Googlebot. Google search engine can read many pages in seconds and every day huge data stored in the search engine. Google is visited by hundreds of millions of people per day and same like Google crawling number of websites in a day.

Crawling – An Important thing to Ranked

First and most important activity in the search engine is crawling and it will discover new and updated website content as well relevant pages of content. Crawling can check everything from the website in a sequenced manner and list of main things is the title tags, keywords, description, and links etc.

Indexing – When it be done by Google?

Indexing is the process of including WebPages into Google search engine. Another name of the index is database utilized by Google search engine. The index contains every data of the website which is discovering by Google search engine. If there is no website in search engine means the user can’t find the website. The index will consider not just URLs; it will include texts, images, videos and principle of HTML code of the URL.

Retrieval or Ranking

Retrieval is the process of getting data back from memory retrieval and it will provide data to the users on the search engine. The ranking is nothing but to change a website position on search engine results page (SERP). This both factors are very important to the websites on the search engine.

Types of SEO
Basically, SEO two different types and mentioned below

On-page optimization is basically what you create initial work for the website. It is very important for appearing website on the search engine and also helps to get good ranking for the website. There are some on-page activities primarily including, keywords in the right quantity, inserting internal links, backlinking, header tags, meta tags, Meta description, creating customized URLs, inserting the alt tags, taking care of the images SEO and most importantly providing quality content for the users.

Off-page optimization processes to post content or links to social sites to increase traffic or ranking for the websites and to get good domain authority from the audience on search engines. In off page optimization, we can do Social media management, social bookmarking sites, forum submission, blog submissions, article submission, directory submission, video sharing etc.

SEO techniques

SEO techniques are used to improve website rankings, and there is two type of techniques one white hat SEO, second is black hat SEO.

White hat SEO technique: This technique is used to improve audience and increasing traffic for the website on search engines like Google, Yahoo, and Bing etc. This white SEO technique following search engine guidelines to get ranking on search engine.

Quality content- In white hat SEO content should be unique
Titles and Meta description- This is most important for website and we should use effective keywords and description.

Keyword research and using effective keyword- Mostly keywords can help to get good ranking on search engine results page (SERP)
Quality inbound link- Quality linking is also will help you to get ranking and traffic.

Headings- header tags will give better understand for content use right keyword for header tag.

Blackhat SEO technique: This technique is also used to improve ranking on different search engines but the main thing it can’t follow search engine guidelines properly. Using the proper techniques to rank and get organic traffic too hard on search engines.

How to do Website Optimization?

Keyword stuffing- writing small content or over keywords stuffing

Over optimization description- overused keywords in description

Commercial anchor text on internal pages- using keywords rich anchor texts for internal links

Linking over optimization- try to over optimization inbound links

Hidden text or invisible links- trying to build links by using hidden text or links

What is Content Scams?

Duplicate content- writing duplicate content will help you get ranking.

Content automation- To create content by using automation way.

Scraped content- using scraped content is illegal.

Cloaking- using cloaking violates Google guidelines

Easy to do Spam link submission.

Link farm- creating link to increasing number of inbound links.

Blog comment spam- commenting in spam links to get more backlinks.

Doorway pages or gateway pages- using doorway or gateway pages to get high rank on search engine.

Mirror sites- creating mirror sites to increase your website ranking.

Social networking spam- sending irrelevant links in the social network.

Referrer- referrer spam technique is nothing but creating site with fake data.

What are the Google algorithms used for SEO?

Panda

Launch date: February 24, 2011

Problems: Duplicate content or thin content, keywords stuffing, user generating spam

Use: It is mainly used for de-rank sites with less-quality content

Penguin

Launch date: April 24, 2012

Problems: Spam links or irrelevant links, over optimized links with anchor text or keywords and links will come from spammy sites

Use: This is used for de-rank sites with spammy, manipulative link profiles

Hummingbird

Launch date: August 22, 2013

Problems: Keywords stuffing, poor quality content and targeting exact match keyword

Use: providing more relevant search results for better understanding users

Pigeon

Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, and Australia)

Problems: Very poor in on-page and off-page optimization

Use: This algorithm provides high quality and relevant search results

Mobile

Launch date: April 21, 2015

Problems: less mobile usability, lack of mobile version of page and illegal content, plug-in use

Use: This update will give mobile-friendly pages a ranking boost in mobile SERPs, and de-rank pages that aren't optimized for mobile

Rank Brain

Launch date: October 26, 2015

Problems: less experience from user and lack of query-specific relevance features

Use: It will deliver the better search results based on relevance and machine learning

Possum

Launch date: September 1, 2016

Problems: Providing a physical address with a related business and competitors whose address is closer to the searcher's location

Use: this algorithm delivers better, more diverse results based on the searcher's location and the business' address

Fred

Launch date: March 8, 2017

Problems: less-value, ad-centered content and very thin, affiliate-heavy content

Use: This algorithm filter out low-quality search results whose sole purpose is generating ads and affiliate marketing

Pirate

Launch date: August 2012

Problems: Quality content and links

Use: this algorithm was designed to prevent De-rank sites with copyright infringement reports

Hawk

Launch date: Sep 2017

Problems: Quality content and links

Use: this algorithm was designed to prevent De-rank sites with copyright infringement reports

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